Sparks Music is Canada's newest independent record label. It is the creation of music industry veteran Larry Macrae, and well known artist manager, promoter and marketer Jeff Rogers who have joined forces with Andy Crosbie and Angus MacKay, former co-owners of Toronto indie label Ready Records [Spoons, Demics and Blue Peter].
Sparks Music will be housed in the offices of Sparks Productions (a television commercial production company) located at 5 Church St. in Toronto's market district. The two companies working together will be able to offer audio/visual opportunities for both traditional and viral marketing of their artists.
Sparks Music intends to build a diverse roster of artists with an eye to international exploitation and domestic success. Sparks Music first two releases are "Big Change" from SLAVE to the SQUAREwave, coming on September 25, 2007, followed by Spiral Beach's new CD "Ball" on October 16, 2007.