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Popguru Sound & Vision
Artist Management | Licensing | Publishing | Record Label


Founded in 1998 by A&R veteran Graham Stairs, Popguru Sound & Vision is a fully integrated music company that makes a difference. Its core business is artist management, but, as a diversified company, Popguru is involved in music publishing, a record label and providing music for film and television.

Prior to starting his own company, Stairs was a partner in Intrepid management and did A&R for Intrepid Records, Latitude Records and EMI Music Canada. He was involved with such seminal Canadian artists as Martha and the Muffins, the Rheostatics, National Velvet, Chalk Circle, Damhnait Doyle and Sandbox. He was also behind the soundtrack album for the film “Highway 61” and the Bruce Cockburn tribute album that gave the Barenaked Ladies their first national hit with “Lovers In A Dangerous Time”. To this day, it is still one of the most played songs on Canadian radio. More recently, Stairs did A&R for True North Records where he signed Catherine MacLellan, Hunter Valentine and Australian band the Audreys.The strength of any company is its artists and repertoire. Popguru subscribes to the philosophy of building long-term careers for its clients. The company’s mandate is to develop content for the Canadian and international marketplaces. The business model uses diversification as a strategy to create and monetize content for the existing and next generation uses of music. Since reactivating Popguru in 2009, Stairs has signed Martha and the Muffins, Delhi 2 Dublin and the Wilderness of Manitoba for artist management. Our vision of the interdependencies between record labels, music publishers, management companies and licensing agencies is the reason that we organize all of them within the same music company. Popguru is our response to the needs of artists today and into the future.