THE PARKAS were raised on British Invasion records, schooled on Northern Ontario dirt roads, and baptized in an undercurrent of Stax Voltage. As full grown men, they play a combination of country, popular, and blues music called Rock and Roll.

The electrical throwdown that is the Parkas’ live show has allowed them to hold their ground with other Canadian up-and-comers like the Dears, the Constantines, the Heavy Blinkers, Radiogram, and Hot Hot Heat. These performances quickly garnered festival slots and attention from independent labels. It was after a sold out show at the 2003 North By NorthEast Festival, that the Parkas signed to Endearing Records, and soon after, released their debut full length album.

Recorded in Andy Magoffin’s House of Miracles, NOW THIS IS FIGHTING combines sweet soul harmony, country pathos, and rock androll swagger. CBC Radio 3 called it "one of this year’s biggest debut surprises," while Chart Magazine declared that the Parkas were "seemingly out to rescue not only the pop beast, but the entire kingdom."

By the end of 2003, the Parkas have toured across Canada with appearances at the Halifax Pop Explosion, Canadian Music Week, North By North East, and Pop Montreal under their belts, in addition to a live studio performance on CBC Radio in Vancouver. NOW THIS IS FIGHTING has cracked the Top 10 on the !earshot National Campus Chart, and made multiple "Best Of" lists in both local and national publications. The positive responses from the critics, crowds, and clubs has allowed the Parkas to quit their day jobs and hit the road full-time.

Contrary to popular belief, the Parkas are not here to save the life of Rock and Roll music, they are simply the inheritors of their forefathers beat and sound. Like good sons, they offer themselves as the pallbearers of pop. They’ll be playing the funeral all night long. Turn up the eulogy.