Massari
biography
It isn't
everyday that Canadian independent urban artists achieve Top 20 radio
and video success on their initial offerings. For Ottawa-based R&B singer
Massari and record label Capital Prophet Records,
this achievement is the result of many years of hard work and perseverance.
The 24-year
old Sagittarius, born in Beirut, Lebanon, moved to Montreal at the age
of 10 and at 13 he moved to Ottawa where he currently resides. The trilingual
artist - he speaks English, French and Arabic fluently - cites Michael
Jackson, Stevie Wonder, and Aretha Franklin as musical influences. However,
growing up he has been exposed to various styles of music and because
of that his biggest influence is legendary Arabic singer George Wassouf.
"I sing from my heart and George Wassouf taught me to do that",
says Massari about how this legendary singer has affected his music.
In 2002,
Massari recorded and released "Spitfire" which garnered heavy rotation
on Ottawa radio stations. Since then, Massari has been steadily writing
and developing his sound and is back in 2005 with his self-titled debut
album set for release on May 31st, 2005
through MapleNationWide/Universal. The lead single off
the release "Smile For Me" features former Bad Boy Entertainment recording
artist Loon. "I'm definitely very selective about
the records I get on. It didn't matter if he was an established artist
or not, it was just the quality of the record, the quality of the music
that made me want to get involved", says Loon about his involvement
with Massari and the Capital Prophet Records crew. "I'm very proud
to be one of the first Canadian male R&B singers to record with a major
recording artist from the States", says Massari. The end result was
a hit single that spent 24 weeks on the Top 40 chart, peaking at #18 (BDS
CHR) in Canada. Canadian award-winning music video director RT! was responsible
for making the "Smile For Me" video one of the hottest urban videos by
a Canadian artist. The video was immediately added to heavy rotation at
MuchMusic, MuchVibe, and MTV Canada. Canada and the United States were
the first to play "Smile For Me", however other countries such as Germany,
Australia, Brazil and the UK have begun playing the hit song.
With
the recent release of Massari's much-anticipated second single "Be
Easy", the pressure was on to keep the momentum going in the
weeks leading up to the debut album release. "Be Easy"
received early support from radio stations across Canada. The video, once
again directed by music video director RT!, was instantly added to heavy
rotation across the board on MuchMusic, MuchVibe and MTV2 and added into
"Reaction" rotation at Musique Plus.
For this
record, Massari worked closely with the Capital Prophet Records production
team comprised of Da Heala and Lynx. "Their vibe is a perfect match
for my sound and style", explains Massari. The album draws influences
from his middle-eastern origins. "Because of my background, my music
is heavily influenced with middle-eastern melodies. Over the past few
years so many artists are trying to bring Arabic styles into their music,
but mine is authentic." Along with its culturally rich sound the
album with its upbeat club-style tracks, mid-tempo joints and smooth ballads
pays special tribute to the ladies. "My music is made for the ladies
because that's where I get my inspiration. You'll notice a lot of the
music is upbeat and positive. Women give off so much energy; it's hard
not to be inspired by them."
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