If Sublime and No Doubt had an illegitimate lovechild, it would be named illScarlett. With
fist pumping punk/pop/reggae jams, these guys will be your new favourite summer band
and with due cause. The Mississisauga natives are prepping for their major record label
debut album All Day With It, on SONY BMG MUSIC CANADA INC. set to be released
July 10th, 2007.
Back in the day:
Vocalist Alex Norman and drummer Swav Pior met up in high school with visions of
becoming rock stars, adding like-minded associates John Doherty (bass) and Will Marr
(guitar) to flesh out their musical vision. Raised on the music of artists like No Doubt,
Sublime and Goldfinger, illScarlett built the initial framework for their infectious sound by
cultivating, shaping and finessing its compositions into its own signature creation.
illScarlett’s hardcore DIY Ethic worked as an effective tool to get the band noticed from
the get go. Using old school methods (tirelessly touring their asses off) and new
technologies (myspace, youtube, etc.) to initiate the groundswell illScarlett manufactured
a solid fan base. The story goes that a few years ago, they pulled into the Warped Tour
parking lot, fired up a generator and started playing for the people lined up for the concert
with the hopes of selling some of the bands independent, self financed EP’s . This got the
attention of Warped founder Kevin Lymon, who invited them to play his nightly post-show
party. They killed it, have been guests of the warped tour ever since and we’d like to say ‘the
rest is history’. Well…
That was 2004.
IllScarlett played hundreds of shows around the GTA (Greater Toronto Area). During
2004 and 2005, the band started with a handful of faithful fans that amassed into crowds
numbering over 1000 in what seemed like the blink of an eye. In addition illScarlett
played high visibility shows like the Warped tour in 2005 and 2006, Edgefest 2006 as
well as the inaugural Virgin Festival on Toronto Island. Sharing the stage with Billy
Talent, The All-American Rejects, Slackers, Kardinal Offishall, Yellowcard and Cypress
Hill helped position the band as the one to watch. Fellow Streetsville superstars Billy
Talent have been known to help out on stage with the corus of “Heaters” when the 2
bands share a bill!
With over 500,000 myspace plays and over 15,000 self-released cds sold between their
initial cd, illP, and Clearly In Another Fine Mess, illScarlett has left a trail of up and
coming bands with their jaws on the ground. “We watched what was happening with
other bands and thought let’s just see how far we can take this on our own” reflects Alex.
“It’s not that we were control freaks, we just really knew what we wanted and we went
after it. Hard work paying off like that just makes you want to work even harder. It’s such
a rush when it all starts to happen.”
EPdemic, illScarlett’s 2006 set up EP on the SONY BMG imprint red ink debuted at #133
on the Top 200 Canadian Soundscan charts and has sold over 10,000 units to date.
EPdemic had two rock radio singles, “Heaters” (2000+ spins-rock radio, peaked at #32),
and “One-A” (1000+ spins to date, and peaked at #17)
The Video for “One-A” got medium rotation on MuchMusic, heavy rotation on MuchLoud,
and spent weeks in the Top 30 of Punch Much (the all-request channel!). mtv.ca
continues to play the “One-A” video in regular rotation.
Fast Froward to July 10th, 2007 the scheduled release date of the bands major label
debut All Day With It. Recorded with superstar pop/rock producer Matthew Wilder
(famous for penning and singing the feel good, smash hit “Break My Stride” in 1984, and
producing No Doubt’s Tragic Kingdom) All Day With It features catchy sonic structures
and sing along choruses which connect with the strong singles of their red ink release
EPdemic (“Heaters”, “One-A”) but take illScarlett in new musical directions. The first
single “Nothing Special” hit Canadian rock radio in early May and the response has been
remarkable (key add at CFNY The Edge out of the box). Mixed in Vancouver by
Vansterdam’s own Mike Fraser, famous in his own right for mixing Metallica, AC/DC,
Guns N Roses, All Day With It finds a balance between the poppier side of Wilders
producing and Fraser’s harder rock leanings.
“Don’t know what to do, Don’t know how we made it this far, This California weather,
This summer in December, Let me go just let me go” (chorus-Paradise Burning)
Summer in December/January/February was definitely a new experience for the
members of illScarlett. All Day With It was recorded in Los Angeles at NRG Studios and
at Wilders home studio in Malibu during the winter months of 2006/2007, but the band
did not get the chance to take in all heat that Los Angeles had to offer. There were no
celebrity parties, no surfing in Huntington, no hanging on Hollywood Bvld. “We had all
the music done and were struggling a little on the final lyrics for a few of our songs.”
Commented Swav Pior on the recording process. “It made paradise a little harder to deal
with. It was sunny and hot with beautiful palm trees everywhere, it was February and we
had to stay in the studio and work on the final lyrics. It was tough.” Matthew Wilder had
big aspirations for an illScarlett debut and put the band to task to create the best album
they could. There were times when things were not gelling, where the weight of working
with a world class producer got heavy, but it made the band realise they could do better.
The Glass Ceiling
When it comes to the music they make, illScarlett name Nirvana, Incubus, No Doubt,
Beck, Sublime, The Police and Foo Fighters as their influences. They also credit The
Beatles and Queen for inspiration. Wilder was aware of the bands influences and
wanted to make an album that could sonically compete with these superstar acts. Matt
took the band aside at the start of recording for a pep talk. “We will build your sound and
songs up as far as we can, up to the glass ceiling……. and then we will smash the glass
ceiling and make them up even better.” recounts Alex on Wilders empowering rant. “His
words definitely inspired confidence in all four of us and I think it helped push our writing
and playing way up on this record.”
The 10 tracks of illScarlett’s major label debut All Day With It were recorded, mixed and
mastered and there was broken glass everywhere!
Key tracks “Nothing Special”, “Life Of A Soldier”, “Pacino”, and “The Fashion”, benefit
from the extra time and focus Wilder spent developing and highlighting the subtle
nuances of each songs initial structure. Another album high light “Who’s Got It” will see
the FIFA U-20 World Cup Soccer tournament (summer 2007) taking ownership of the
song as the official song of the tournament. The wildly infectious song with a cool
call/response chorus will have the FIFA fans on their feet. illScarlett’s sound
encapsulates the fevered excitement and youthful voice of the fans of this
groundbreaking sporting event.
illScarlett will continue with their relentless tour schedule, their DIY ethics and with 10
new tracks from All Day With It under their belt deliver an unforgettable performance.
For more information please contact SONY BMG Media Relations 416.589.3000