Brit once concluded, 'The World Won't Listen.' Maybe it's true. But The Floor
believes times are changing. How Soon is Now?
The Floor hail
from Edmonton, one of the most northerly cities in North America. A collection
of warehouses, government buildings and vacant downtown offices, population
around a million, it is isolated and unassuming.
Not The Floor,
though. For a few years now they've been playing fantastic shows and making
superior recordings. They've been casting their gaze well beyond the anonymity
of their surroundings, taking cues from The Cure, My Bloody Valentine, and a
legion of other outsiders who insisted that their songs were as good or better
than anyone else's.
By the summer
of 2002, Matt Pahl, Dan Carlyle and Paul Arnusch had been making music together
for a year or so. At that time Dan looked after bass guitar and Paul specialized
in howling feedback. After sacking the original drummer, they agreed to have
a go at something new: Paul grabbed the bass and Dan climbed behind the drums,
while Matt resumed his guitar and vocal duties. When Matt's friend Graham Lessard
moved back to town not long after, they asked him to sit in with them for an
evening on synth and second guitar.
Two weeks later
The Floor played their first gig, a live-to-air broadcast on a local college
radio station. Another couple of months and they had already been on national
television and packed hundreds into their first headlining local shows.
busy since, touring the country, independently releasing two EPs and receiving
glowing reviews nationally and abroad.
What do they
sound like? How about heavy industry, kinetic force, reckless lust. Lethal bass
riffs, thumping kick drum, narcotic synthesizer haze and razor sharp guitars
that cut through it all. It's a sound that shatters eardrums and fills the dancefloor.
Journalists can cite early Duran Duran and Chameleons as trendy influences and
make reference to the current crop of New New Wave lightweights, but it's all
rubbish, really. The Floor is model, not copy. They are more concerned with
producing devastating, captivating pop songs than media cliches.
Go take a long
listen to The Floor, before fame catches up to them and ruins them forever.
Matt Pahl -
Dan Carlyle - drums
Paul Arnusch - bass
Graham Lessard - synthesizer,